It’s been a wild 3.5 years but we’ve made the decision to shut down Shuv. Turns out owning a business includes a lot of sleepless nights, anxiety, and lack of focus to put towards your outside creative outlets. What started as a small mail order coffee service during the days of Covid quickly turned into something much larger. While we are thankful for the support and growth, the sacrifice of time we were losing to the things we enjoyed outside the business was becoming larger as well. And don’t even get us started on the financial sacrifice… We made a pact that if Shuv was never fun that it was something we shouldn’t be doing and, after long talks, we’ve decided to retire the brand. This isn’t a complete departure of coffee for us more of a shift in direction.

Here’s what we’ll be up to in the meantime:

Steve will continue roasting as it’s always been something that brings him joy even through all the stress. You can follow along with him over at @tomecoffeeroasting

You can still catch Emery over with our friends at @rabblecoffee, and you should ask her about the silly little home coffee equipment she is tinkering with 🛠️🔧She’s really excited to have time to make coffee a hobby again.

To wrap this up: thank you all for supporting two coffee weirdos do what they love over the past couple of years. While this is a goodbye to Shuv, you’ll still see us around so stay tuned and say hi if you see us around.

Luv,
Shuv